Create a Solid Plan for Multiple Websites
Identify Your Goals
When I first started thinking about building multiple websites on Kajabi, it felt a bit overwhelming. But having a clear understanding of what I wanted to achieve made all the difference. First things first: figure out the reasons behind launching multiple sites. Are you planning to cater to different audiences or offer different services? Whatever it is, a solid plan will help keep you on track.
Take some time to jot down your goals. This could be reaching a specific target audience, launching new products, or even creating niche content. The clarity you gain from this exercise can guide you through the process and make your decisions easier.
Also, remember that your plan can evolve. What starts as a simple idea might expand into something greater as you continue to explore your niche. So, keep that flexibility in your mindset!
Outline Your Website Structures
Each website you plan to develop should have its own structure, which is much more than just aesthetic. I found it easier to visualize each’s purpose. For example, one site might focus on e-learning, while another could be dedicated to consulting services.
Create a sitemap for each website. Define the key pages you want (like home, about, services, blog, etc.) and make sure you understand how they connect. This structure will guide you later as you start building the actual sites on Kajabi.
Don’t underestimate the importance of user experience. Think about your visitors and how they navigate through your content. A clear structure will make everything smoother for you and your users.
Research Your Audience
This part is critical. Understanding who you’re speaking to is the backbone of every successful website. I did some extensive market research—dive deep to figure out what your audience needs.
Utilize surveys, social media polls, or even create a lead magnet to gauge interest. This intel not only informs your website content but also sets the stage for marketing strategies down the line.
Remember, the better you know your audience, the more tailored your offerings can be. Occasional adjustments based on feedback will keep your websites relevant and engaging.
Set Up Your Kajabi Account
Creating Multiple Pipelines
Once you have your plan, the next step is to dive into Kajabi. To manage multiple websites, you’ll need to set up separate pipelines for each. This may sound tedious, but once you get the hang of it, it becomes second nature.
Use each pipeline to segment your audiences. This will help with ensuring that your offerings are aligned with their interests. I’ve found that each pipeline can cater to unique marketing strategies that resonate with your specific audience.
Don’t skip on customizing each pipeline. You want your funnel to reflect the brand identity of each site. This personalization will help your audience feel more connected from the get-go!
Utilize Email Marketing
Email marketing is a powerful tool, particularly when managing multiple websites. During my own journey, I realized that keeping in touch with different audiences required tailored email sequences. This meant segmenting my email lists for each site.
Creating distinct subscriber lists allows you to send targeted content based on their specific interests. Whether it’s for promotions, new blog posts, or exclusive offers, personalization goes a long way in building trust.
Also, don’t be afraid to experiment with different messages or campaigns for each site. What works for one audience might not resonate with another, so pay attention to your analytics and adjust accordingly.
Design and Layout Customization
Your website’s design is its first impression. I learned through experience that while it’s important to maintain brand consistency, each website can benefit from its unique look. Kajabi makes this super easy with customizable templates—take advantage of that!
Think about colors, logos, fonts, and images that match the specific essence of each site. Even though the themes can be similar, the little tweaks can set them apart and make them more inviting for different audiences.
Overall, your design should tell a story. Make sure that every element on the page has a purpose and reflects what you want your audience to feel. Good design leads to better engagement!
Launch Your Websites
Testing Before Launch
Now for the exciting part: launching! But hold your horses; testing is a must. I can’t tell you how many times I’ve rushed into a launch only to discover bugs and broken links. Before you unleash your stunning websites, make sure you fully test each aspect.
Check out all functionalities—forms, payment gateways, navigation, etc. Make sure that everything flows smoothly. If you can, get a few trusted friends or colleagues to navigate the sites for additional feedback.
Remember, a small mistake can lead to a poor user experience, so take your time with this. A well-tested website launch sets the tone for how your audience perceives you right from the start.
Effective Launch Strategies
Having a killer launch strategy is key. Get your audience excited leading up to the launch date! I usually like to use social media teasers, countdowns, and sneak peeks to build anticipation.
Consider offering exclusive launch deals or bonuses for the first few sign-ups. This not only incentivizes immediate action from your audience but also helps foster a sense of community.
Engage actively with your audience through emails, social media, and your website. Post-launch, continue to gather feedback—this will be invaluable as you make tweaks to optimize both the user experience and conversion rates.
Post-Launch Review and Optimization
After launch, the work is far from over! Continuous review and optimization are your best friends. Keep an eye on your analytics right off the bat. What pages are getting the most traffic? Where are visitors dropping off?
Regularly ask for user feedback—don’t hesitate to reach out for thoughts and suggestions. This not only makes your audience feel valued but also gives you clear direction for improvements.
Make adjustments gradually. Early changes can potentially have massive impacts on user engagement, conversion rates, and if you’re lucky, loyalty. The key is to be proactive!
FAQs
1. Can I host multiple websites on a single Kajabi account?
Yes! You can create multiple websites on Kajabi using one account. Just be sure to organize your content and pipelines thoughtfully for each site.
2. Are there costs involved with creating several websites on Kajabi?
While Kajabi provides an all-in-one solution, pricing varies based on the plan you choose. Make sure to review your plan’s capabilities regarding multiple sites to avoid any unexpected fees.
3. How do I manage email lists for multiple websites?
Utilize Kajabi’s email marketing features to segment your audiences based on their website preferences. This will enable you to tailor your emails to specific audience groups effectively.
4. Will my websites be able to share content?
Yes! Kajabi allows you to share content between your websites, which can be beneficial depending on your strategy. Just be mindful about how it aligns with each site’s goals.
5. What if I need help during the setup process?
Don’t hesitate to reach out to Kajabi’s customer support or tap into their community forums. There’s a wealth of resources and friendly folks who’ve been in your shoes ready to help!