Hey there, friends! Today, I’m gonna share my experience on how to create a stacked pipeline in Kajabi. This is a game-changer for anyone looking to streamline their marketing and sales process. It totally transformed the way I do business, and I’m here to guide you through it step by step!
Identify Your Customer Journey
Understanding Your Target Audience
First off, you gotta know who your audience is. Ask yourself, “Who am I trying to reach?” This means diving deep into the demographics, interests, and pain points of your ideal customers. It’s like building a profile on them. You’ll want to gather as much intel as possible.
Once you’ve got that profile down, you can start mapping out their journey. What steps do they typically take before they make a purchase? Knowing this will help you create a more tailored experience, guiding them along the way like a friendly mentor!
Take some time to speak to your current customers. Get feedback on their experience and listen to their stories. This will help you craft messages and offers that truly resonate with them.
Map Out The Stages
Next, let’s talk about the different stages a customer goes through. You’ll want to break down the process into clear stages, from awareness all the way to purchase. For instance, it might look something like: awareness, consideration, and decision.
In each of these stages, think about what type of content or offers you want to present. For awareness, maybe it’s a blog post or a webinar. For consideration, how about a comparison guide or a free trial? The key here is to be strategic about what you showcase at each point of their journey.
Also, keep in mind that not every customer will move through these stages linearly. Some may skip around a bit, and that’s totally alright! Make sure you create pathways that can adapt based on their behavior.
Creating a Timeline
Now that you’ve identified your audience and mapped out the stages, it’s time to focus on the timeline. When do you want your customers to enter your pipeline, and when do you want them to transition from stage to stage?
This is where you’ll start drafting your marketing calendar. Make sure to factor in your promotions and campaigns. By having a clear timeline, you’ll be able to see the big picture and the flow of how customers will navigate through your pipeline.
Don’t forget to be flexible! Sometimes things don’t go per plan, and that’s okay. Adaptability is key in this game!
Build Your Pipeline in Kajabi
Setting Up Your Offers
Alright, so it’s time to dive into Kajabi and start building your pipeline. Begin with the offers you want to set up. Go ahead and create those products or services you’ll be promoting during each stage of the journey!
Make sure each offer is clear and compelling. I always recommend testing different titles and descriptions to see what clicks best with your audience. You want them to be excited to check out what you have to offer!
Utilizing Kajabi’s templates can help expedite this process too. They’re user-friendly, which means you won’t need a Ph.D. in web design to get your offers looking bomb!
Creating Landing Pages
Next step, let’s talk about landing pages. You need those sweet, sweet landing pages for your offers! Each stage of your pipeline can benefit from a dedicated landing page that speaks specifically to that audience segment.
Make sure these pages are visually appealing and straightforward. A clean design with clear calls-to-action can make a huge difference. Remember, simplicity is key—don’t overload your visitors with too much information at once!
Also, try to incorporate testimonials or social proof as they can really help in building trust. If people see that others have had a great experience, they’re more likely to take action!
Setting Up Email Campaigns
Email marketing is where the magic happens, right? You’ve got to create engaging email campaigns that move people through your pipeline. Kajabi makes this super easy with their email automation features!
Start by drafting email sequences based on the information you gathered earlier. Tailor your messaging to the stage your audience is in. For example, if they’re in the consideration stage, sending an email with a case study or a demo can be super effective.
Keep it casual and friendly! Use your unique voice, and don’t be afraid to sprinkle in some humor. People connect with people, not businesses—so let your personality shine through!
Automate Your Pipeline
Utilizing Kajabi’s Automation Features
With everything set up, it’s time to talk automation. Kajabi has some killer automation features that can save you a boatload of time. Seriously, it feels like having a personal assistant!
You can set triggers based on user actions. For instance, if someone signs up for a webinar, you can automatically send them follow-up emails with additional resources. This keeps them engaged, and it shows that you care!
Don’t forget to set reminders for yourself too. Automating parts of your pipeline doesn’t mean you should completely step back. Stay involved and ensure everything is functioning smoothly like a well-oiled machine!
Testing and Tweaking
Test, test, and test some more! Once your pipeline is running, it’s essential to keep an eye on the performance. Kajabi provides analytics to help you understand what’s working and what isn’t.
Look at open rates, click-through rates, and conversion metrics. If something doesn’t seem to be performing well, don’t hesitate to tweak your emails, landing pages, or even your offers. A/B testing can be your best friend here!
Keep in mind that marketing is an ongoing process. Reflect, experiment, and evolve your pipeline regularly to ensure it continues to serve your audience’s needs.
Gathering Feedback
Finally, don’t skip gathering feedback from your audience! After they’ve gone through part of your pipeline, send them a quick survey to understand their experience.
This gives you invaluable insights into what worked and what needs improvement. Plus, it shows that you’re genuinely interested in their thoughts—and who doesn’t appreciate that?
Being open to feedback and making adjustments can take your pipeline from good to great. Remember, the ultimate goal is to provide an exceptional experience for your customers!
Scale and Optimize Your Pipeline
Monitoring Your Results
Once you’ve launched your pipeline, it’s all about monitoring the results. You’ll need to consistently check in on your KPIs and analytics. It’s crucial to see how well your pipeline is performing.
Don’t be discouraged by any shortcomings you might see. Instead, treat this as a learning opportunity. Every stat is a chance to pivot and improve your strategy!
Set up a monthly audit where you review your pipeline’s performance and make necessary adjustments. This won’t just ensure you’re staying on track; it’ll also help you stay connected with your audience’s changing needs.
Scaling Your Efforts
Once you’ve got a solid understanding of what works, it’s time to scale. Think about how you can expand your reach and offer more to your audience. This might mean creating additional offers for different segments of your audience!
Consider using webinars, challenges, or lead magnets to draw even more folks into your pipeline. The sky’s the limit when you have a solid foundation in place!
Plus, don’t shy away from collaboration. Teaming up with others in your niche can help expose your pipeline to a new audience who might benefit from your offers.
Continuous Improvement
The final step in this workflow is embracing continuous improvement. The market and customer expectations are always evolving, which means you need to keep adapting alongside it.
Stay abreast of industry trends and be open to trying new things. Whether it’s a new type of content or experimenting with a different marketing platform, the more you explore, the more you’ll find opportunities for growth.
Commit to lifelong learning and improvement. You’ll not only get better at creating effective pipelines, but you’ll also build stronger connections with your community!
FAQ
1. What is a stacked pipeline in Kajabi?
A stacked pipeline in Kajabi is a series of interconnected marketing and sales processes that guide potential customers through different stages until they make a purchase. It’s designed to optimize the customer journey, ensuring a smooth transition through each step.
2. How do I know what to include in each stage of the pipeline?
Understanding your target audience is key. Research their pain points and preferences, and tailor your offers and content accordingly. Mapping the typical customer journey will help you figure out what to include at each stage.
3. Can I automate my email marketing in Kajabi?
Absolutely! Kajabi offers amazing automation features that allow you to send targeted emails based on customer actions. This saves you time and helps keep your audience engaged without constant manual effort.
4. How often should I review my pipeline’s performance?
It’s a good idea to review your pipeline metrics regularly—at least once a month. This will help you understand what’s working, what isn’t, and what you can adjust to improve overall performance.
5. What if my pipeline isn’t converting well?
Don’t panic! Take a closer look at your offers, landing pages, and emails. Check for clear calls-to-action and that your messaging resonates. Continuous testing and gathering feedback will help you refine your approach over time.