Set Up Your Kajabi Account
Getting Started
First things first, before you can start raking in those email addresses, you need to have a solid Kajabi account set up. This is where all the magic happens! If you’re new to Kajabi, signing up is pretty straightforward. Just head to their website and choose a plan that suits your needs. Trust me, this is an investment worth making.
Once you’re signed up, take some time to familiarize yourself with the dashboard. There are tons of features that can help you manage your email lists efficiently, but they can be a bit overwhelming at first. Play around a little bit, and don’t hesitate to check out their support resources or community forums for tips!
After you’ve set up your account, the next step is to create your email list. Navigate to the “People” tab in your dashboard and start building your list. You’re going to want to create a name that reflects your event or brand, so it’s easy to remember.
Create a Compelling Lead Magnet
What is a Lead Magnet?
A lead magnet is essentially an incentive you offer to potential subscribers. It’s a way to lure people into sharing their email addresses with you, and it has to be good! Think eBooks, exclusive videos, discount codes, or whatever resonates with your audience. This is your chance to be creative!
In my experience, the best lead magnets are those that not only appeal to your audience’s interests but also provide real value. For instance, if you’re hosting a workshop, you could offer attendees a free guide related to the topics you’ll be discussing. Something that truly enhances their experience and makes it more likely they’ll want to join your email list.
Once you’ve locked down your lead magnet, it’s time to promote it. Make sure it’s front and center on any event materials, like brochures or your event website. The more visible it is, the better the chances of capturing those coveted email addresses!
Design Your Email Capture Form
Easy Design with Kajabi
This is where Kajabi really shines. Their platform offers an intuitive form builder that makes capturing email addresses a breeze. You can customize your form’s design to match your brand, which creates a more cohesive experience for your attendees.
Make sure your form is user-friendly. I recommend keeping it simple with fields for just a name and an email address. Don’t go overboard with unnecessary questions; you want to make the signup process as quick and painless as possible.
Take advantage of Kajabi’s automation features, too. You can set up your form to automatically tag new subscribers, making it easier to segment your audience for future campaigns. It’s like doing the heavy lifting for you while you focus on growing your community!
Promote Your Email List at the Event
Engage Attendees
Now that you’ve got your email capture form and lead magnet ready, it’s time to promote it at your event! Engage with your attendees directly. During your sessions, casually mention your lead magnet and how they can access it by signing up. This helps create a personal touch, so attendees feel more connected.
Set up a dedicated space at your event where attendees can sign up. Whether it’s a booth or a simple table with a laptop or tablet, having a physical location encourages people to stop by, grab some swag, and drop their email addresses! I’ve found that having someone at the table to assist can vastly improve sign-up rates, as this creates a welcoming environment.
Consider running a contest or giveaway during the event with email sign-up as a requirement for entry. Who doesn’t love a good incentive? It not only encourages people to sign up but also keeps the excitement up throughout your event!
Follow Up After the Event
Build Relationships
So you’ve collected a bunch of email addresses—now what? The key is to follow up quickly! I usually send a thank-you email within 48 hours of the event, expressing gratitude to those who signed up and reminding them about the lead magnet they receive.
This follow-up doesn’t just stop at the thank-you email; it’s your opportunity to start building a lasting relationship with your new subscribers. Share additional resources, invite them to join your social media channels, or even offer exclusive content related to your event’s themes.
Keep in mind that the follow-up isn’t a one-and-done deal. Regularly share valuable content with your subscribers. This could be weekly tips related to the theme of your event, updates on your brand, or sneak peeks of future events. Building a community around your email list is essential to keeping them engaged long-term!
FAQs
1. What is Kajabi?
Kajabi is an all-in-one platform designed to help entrepreneurs and businesses create, market, and sell their content online. It seamlessly integrates everything you need to run your online business, including email marketing, course creation, and more!
2. How do I create a lead magnet?
Creating a lead magnet involves identifying what type of content will entice your audience. It could be an eBook, video series, checklist, or anything that offers value. Ensure it’s closely related to your business and provides practical benefits!
3. Why is following up important?
Following up after an event helps to maintain engagement with your new subscribers. It’s your chance to thank them, provide the promised lead magnet, and start building a relationship. Regular communication keeps your brand top of mind!
4. Can I customize my email capture forms in Kajabi?
Absolutely! Kajabi offers a flexible form builder that allows you to customize your email capture forms to align with your branding. You can adjust colors, fonts, and even the fields you want to include to suit your needs!
5. What should I include in my thank-you email?
In your thank-you email, express gratitude for signing up, provide the link to the lead magnet, and include additional resources or valuable content. Lastly, remind them of the community and connection they can expect moving forward!