Hey there! If you’re like me, you’ve probably found yourself needing an under construction page while working on your Kajabi site. Creating a simple yet effective coming soon page can actually be a lot of fun. I’m going to walk you through the main areas I focus on when building an under construction page on Kajabi. Let’s dive in!
Define the Purpose of the Page
Understanding Your Audience
First and foremost, it’s crucial to know who your audience is. Are they existing customers eagerly waiting for updates, or are they new visitors finding you for the first time? Understanding this will determine the tone and content of your page.
For existing customers, I recommend including messages that excite them about what’s coming next. Use this as an opportunity to express your gratitude for their support and tease what’s in store.
New visitors? Well, make sure to introduce yourself and your brand succinctly. You want them to leave with a sense of curiosity and anticipation about what you have to offer.
Highlight Key Features
People want to know what’s going to be special about your site, right? Take a moment to jot down the key features you’re bringing to the table. Maybe you’ve got an innovative service or a revamped course lineup that will blow their minds!
Showcase these features on your under construction page. A few enticing bullet points can go a long way. They give your audience a taste of what’s to come and make them want to stick around for the main course.
Additionally, consider including a brief timeline. Let your audience know when they can expect the full launch. It keeps things transparent and builds trust right from the get-go.
Set the Tone
The tone of your under construction page is vital. It reflects not only your brand’s personality but also helps maintain a connection with your audience. Are you a fun, quirky brand or more professional and sleek? Your choice will heavily influence how visitors perceive your upcoming launch.
I personally love to sprinkle in a bit of humor to keep things light-hearted. A playful “We’ll be back faster than you can say ‘Kajabi!’” can make people smile as they wait.
On the other hand, if you’re in a more serious niche, keeping a clean, direct approach might be better. Either way, authenticity always wins!
Choose a Design Template
The Importance of Visual Appeal
Your under construction page is the first impression visitors will have of your upcoming site, so making it visually appealing is crucial. Kajabi offers a variety of templates, and I usually start by picking one that aligns with my brand aesthetic.
Minimal designs often work wonders, focusing the visitor’s attention where it counts instead of overwhelming them. Combine attractive visuals with your brand colors to create a cohesive look.
Dive into graphic design resources if you’re not sure where to start! Platforms like Canva are user-friendly, and you can create stunning graphics in no time. Your design doesn’t have to be fancy, just clean and engaging!
Incorporating Branding Elements
Branding is all about recognition. From logos to color schemes, these elements should be front and center on your page to help remind visitors who you are. I like to include my logo prominently at the top, so it’s one of the first things your audience sees.
If you’re launching a new brand or site, this is also an excellent chance to introduce any new branding elements you’re considering. Keeping things fresh can intrigue your audience even more.
Linking your social media accounts is essential too. This not only promotes further interaction with your brand but also lets visitors engage while they wait for your site to launch!
Mobile Responsiveness
In today’s world, almost everyone is browsing on their phones. I can’t emphasize enough how vital it is to ensure that your under construction page looks great on mobile devices. Kajabi’s responsive designs usually take care of this, but always run a quick check!
Since most visitors will be on mobile, keep the layout simplistic yet effective. Large text, easily clickable buttons, and an uncluttered design will make for a seamless experience.
Testing on various devices is essential. Take a moment to URL-check on an iPhone, Android, and different screen sizes to guarantee an optimal experience across the board.
Collecting Emails for Updates
The Benefits of Email Lists
Let’s face it, building an email list from day one is always a smart move. I encourage visitors to subscribe with an enticing call-to-action like “Be the first to know!” It opens up communication channels, ensuring that when the grand reveal happens, your audience is ready!
Offering a little incentive can sweeten the deal too. This could be exclusive access, discounts, or even a sneak peek of what’s coming! It increases the chances of people signing up, and who doesn’t love free stuff?
Remember to use Kajabi’s built-in tools for managing these emails. They make it super straightforward to segment lists for when you’re ready to share more specific content down the line!
Creating a Call-To-Action
Every page on your website should have a purpose, and the under construction page is no different. A clear call to action (CTA) is vital to guide your visitors on what to do next. Do you want them to subscribe? Follow you on social media? Make sure that’s crystal clear!
Think about how you phrase the CTA. Instead of something bland like “Submit,” try something more inviting, like “Join the Fun!” This encourages action because it feels less transactional and more engaging.
Place the CTA prominently on the page. Whether it’s at the top, bottom, or even both—make it easy for visitors to act without searching for the button.
Analytics Setup
Even while your site is under construction, it’s important to understand how many visitors are checking in. Integrating analytics can give you insight into your traffic sources and visitor data, which is invaluable when planning your launch.
Tools like Google Analytics work seamlessly with Kajabi. I set these up to ensure I know how to cater my marketing strategies once the site is live. Knowing which channels drive the most engagement or where visitors are coming from can inform future decisions!
Check for insights regularly while you’re under construction. They’ll foster a more targeted approach once you launch, making sure you hit the ground running!
Launch and Promote Your Page
Soft Launch Strategies
Alright, the time is finally here! A soft launch helps to tease your upcoming site while getting your page in front of potential visitors. I often share it within my network and social media groups to get feedback and make last-minute tweaks.
Spread the word! Use your other platforms to let people know the under construction page is live. It might be overwhelming to share everywhere, but choose your key platforms and show up consistently.
Encouraging early feedback can also provide insights on user experience and improve your page before the full launch!
Utilizing Social Media
Social media is one of the most powerful assets for promoting your under construction page. Creating buzz and excitement through posting regular updates will keep your brand alive in conversations.
I love using story features to engage followers when I’m working on things like this. You can use polls, sneak peek images, or behind-the-scenes processes to keep the audience involved and wait patiently.
Remember, engagement is key. The more you interact with your audience, the more invested they’ll feel in your upcoming offerings!
Creating Urgency
To keep your audience excited, create a sense of urgency around your launch. Countdown timers or messages like “Launching soon!” can generate anticipation and motivate people to subscribe!
Giving people a reason to stay engaged is essential. Consider limited-time offers for your first few sign-ups or exclusive bonuses for those who’ve been waiting patiently.
This can ultimately transform casual visitors into loyal followers who are on the lookout for your launch date!
FAQs
What is an under construction page?
An under construction page is a temporary webpage that informs visitors that the main site is being built or updated. It serves to maintain interest and excitement while you work on your content.
How do I create an under construction page on Kajabi?
You can create one by navigating to your Kajabi site settings and selecting a template that suits your brand. Follow the instructions to customize it with your message, visuals, and calls-to-action.
Can I collect emails before my site launches?
Absolutely! Incorporate an email sign-up form on your under construction page to gather interested visitors’ emails. This way, you can notify them as soon as your site is live and engage them further!
Is it necessary to design the under construction page beautifully?
While it should definitely look presentable, the focus should be on clarity and purpose. An attractive design can significantly enhance the visitors’ experience, but it’s more important that your message comes through clearly.
How long should I keep my under construction page live?
It really depends on your situation, but generally, keep it live until you are ready to launch your full site. If it extends too long, consider providing updates so viewers remain engaged.
I hope this helps you in building a fabulous under construction page on Kajabi! Enjoy the process, and I can’t wait to see what you create!